Posted by: David Harley | October 17, 2012

User tracking in iOS 6

Stop me if you’ve heard this before…

Bill Ray points out for The Register that Apple has quietly reintroduced user tracking for advertisers in iOS 6, though Identification For Advertisers (IFA), which allows advertisers to improve their targeted advertising, isn’t quite the same as UDID (Unique Device IDentifier) and is easy enough to turn off if you know where to look for it. (Unlike UDID, which couldn’t be toggled by the user.) Assuming that you prefer to avoid targeted advertising, of course, which is apparently the preference of 66% of Americans. It depends, I guess, on how much you want those services that are economically dependent or semi-dependent on their advertisers. It’s hard to be sociable online these days without using those services. Maybe I’ll come back to that in a future blog.

David Harley

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