Posted by: David Harley | February 16, 2010

WAC Job?

Following an earlier blog on the Wholesale Applications Community sparked off by a post in The Register, I was interested to find a very different view expressed by Andrew Orlowski, also in The Register.  In “Only Apple can get away with App Stores” he suggests that the initiative is unlikely to get far because the vendors that have engaged with it “don’t have the control Apple does, and their devices aren’t compelling enough.”

Well, he could be right. I’m no market analyst, but it does seem that Apple’s App Store autocracy does give them a degree of control that is at odds with the idea of a coalition like WAC: viewed that way, it makes sense that Apple would want to remain in splendid isolation.

On the other hand, Orlowski’s description of a “sprawling alliance of mobile networks and Asian handset manufacturers” doesn’t take into account just who those stakeholders are. This may be a “sprawling” list of providers:

América Móvil
AT&T
Bharti Airtel
China Mobile
China Unicom
Deutsche Telekom
KT
Mobilkom Austria Group
MTN Group
NTT DoCoMo
Orange
Orascom Telecom
Softbank Mobile
Telecom Italia
Telefónica
Telenor Group
Telia Sonera
SingTel
SK Telecom
Sprint
Verizon Wireless
VimpelCom
Vodafone
Wind

And three Asian device manufacturers doesn’t sound a lot:

LG
Samsung
Sony Ericsson

However, bear in mind that the group claims to represent three billion customers across the globe (and looking at some of those names, I’m not about to argue with them).

David Harley FBCS CITP CISSP
Mac Virus
Small Blue-Green World
AVIEN Chief Operations Officer
ESET Research Fellow & Director of Malware Intelligence

Also blogging at:
http://www.eset.com/threat-center/blog
http://avien.net/blog/
http://smallbluegreenblog.wordpress.com/
http://blogs.securiteam.com
http://blog.isc2.org/
http://dharley.wordpress.com

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