Posted by: David Harley | February 15, 2010

Phone Apps: I can get it for you wholesale*

* http://en.wikipedia.org/wiki/I_Can_Get_It_for_You_Wholesale

It’s not directly malware-related, but the Wholesale Applications Community has brought together Samsung, LG and Sony-Ericsson and a whole raft of telecoms providers (AT&T, Verizon, Sprint, Vodafone, China Unicom) to  “create a [community] that will establish a simple route to market for developers, in turn, providing access to the latest and widest range of innovative applications and services to as many customers as possible worldwide.”

And, as John Oates has pointed out in The Register, to “create a single market place for mobile applications regardless of what platform they run on.” According to the WAC website, this will work by using “existing technical standards…[such as]…network capabilities or API’s (Application Programming Interfaces) more easily. In practice this means that developers will only have to create one version of their application and this can be used on multiple types of devices and operating systems (such as Symbian, Android, Windows etc)…”

The WAC page doesn’t offer the explicit challenge to Apple’s dominance in the “iDevice” app market that the Register’s article does. But it will be interesting to see whether Apple can maintain its  isolationism in the face of that coalition, whether it will have to modify its hard-nosed App Store autocracy, and what impact that will have on the iPhone/iPod resistance to malware.

The initiative has the full backing of the GSMA, whose Mobile World Congress is taking place in Barcelona over the next three days.  

Virus, schmirus. Telecom politics is more entertaining than HyperCard malware ever was. 🙂

I see that Mikko Hypponen of F-Secure is taking part in the sessions on “Mobile Security in an IP World” which run from 2:00 PM tomorrow. If you are in the neighbourhood tomorrow, that has to be worth a look, given the sheer length of F-Secure’s track record in tracking malware in the cellphone market.

David Harley FBCS CITP CISSP
Mac Virus
Small Blue-Green World
AVIEN Chief Operations Officer
ESET Research Fellow & Director of Malware Intelligence

Also blogging at:
http://www.eset.com/threat-center/blog
http://avien.net/blog/
http://smallbluegreenblog.wordpress.com/
http://blogs.securiteam.com
http://blog.isc2.org/
http://dharley.wordpress.com

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Responses

  1. […] After all, Apple has a commercial relationship with the companies that do sell applications through the App Store. The company is probably not eager to jeopardize those relationships by depriving them of the opportunity to sell to all those owners of jailbroken iPhones, especially if they perceive a threat in the launching of the WAC. […]

  2. […] comment on this at Mac Virus here  and here. Also, thoughts on the Wholesale Applications Community which brings together three of Apple's major competitors […]


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