Following an earlier blog on the Wholesale Applications Community sparked off by a post in The Register, I was interested to find a very different view expressed by Andrew Orlowski, also in The Register. In “Only Apple can get away with App Stores” he suggests that the initiative is unlikely to get far because the vendors that have engaged with it “don’t have the control Apple does, and their devices aren’t compelling enough.”
Well, he could be right. I’m no market analyst, but it does seem that Apple’s App Store autocracy does give them a degree of control that is at odds with the idea of a coalition like WAC: viewed that way, it makes sense that Apple would want to remain in splendid isolation.
On the other hand, Orlowski’s description of a “sprawling alliance of mobile networks and Asian handset manufacturers” doesn’t take into account just who those stakeholders are. This may be a “sprawling” list of providers:
Mobilkom Austria Group
And three Asian device manufacturers doesn’t sound a lot:
However, bear in mind that the group claims to represent three billion customers across the globe (and looking at some of those names, I’m not about to argue with them).
David Harley FBCS CITP CISSP
Small Blue-Green World
AVIEN Chief Operations Officer
ESET Research Fellow & Director of Malware Intelligence